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Dr Xin XU
  • Centre Director
  • Associate Dean (External Relations and Development)
  • Associate Professor

Consulting, Research and Teaching Interests:
IT Service Management, IT Innovation and Consumers, Human Computer Interaction, Mobile Computing, Social Media and Business Analytics


Xu Xin is an associate professor in the Department of Management and Marketing. He received his Ph.D. in information systems from the Hong Kong University of Science and Technology. His research interests include IT innovation management, data science and social media analytics, Internet of Things and Smart Services, and Human–Computer Interaction. His works have appeared in leading journals such as Management Science, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, IEEE Transactions on Engineering Management, and Information Systems Frontiers. He serves as the associate editor for MIS Quarterly.

Xu Xin is currently engaged in a number of projects in the areas of Virtual Reality and Gamification in Education, Driver Analytics for Internet-of-Vehicle Smart Services, Intelligent Chatbot Design for Digital Marketing, and Social and Mobile Data Analytics. His projects focus on the business value of data science. For example, his Driver Analytics project utilizes the huge amount of data from on-board devices and Internet of Vehicles to design better training programs for young drivers and optimize fuel consumption. He has established connections with the high-tech business community with a portfolio of professional training and consultancy opportunities for the Centre.