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Faculty of Business IDEAS Webinars: Getting Ready for the New Normal

You are cordially invited to attend the Faculty of Business IDEAS Webinars: Getting Ready for the New Normal on Thrive in the New Normal: Experience & Resource Sharing". Details are as follows:

Date: 8 July 2020 (Wednesday)
Time: 16:30 – 17:30 (Click here to check your local time.)
Distinguished Alumni Speaker:

Mr Ben WONG
Chief Marketing Officer
Google Greater China

Language: English
Platform: Zoom (Click here for instructions on how to join the webinar.)

Please complete the registration form below to obtain meeting invitation. A Zoom meeting ID will be sent to successful registrants.











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16:30 – 16:35

Welcoming Remarks

Dr Xin XU
Associate Dean (External Relations and Development)
Faculty of Business

16:35 – 17:05

Presentation

Mr Ben WONG
Chief Marketing Officer
Google Greater China

17:05 – 17:25

Q&A Session

Dr David KO
Professor of Practice (Marketing)

17:25 – 17:30

Conclusion

Dr Xin XU
Associate Dean (External Relations and Development)
Faculty of Business

Ben Wong

Distinguished Alumni Speaker:

Mr Ben WONG
Chief Marketing Officer
Google Greater China

Ben has extensive insights and experience in consumer marketing and businesses in Asia and US market. He has led many marketing innovations and large-scale campaigns for renowned multinational brands. He managed global brands including brands from Procter & Gamble (Olay, Pampers), Johnson & Johnson (Neutrogena, Clean and Clear, Johnson’s Baby, Stayfree/Carefree), Beiersdorf (Nivea, Eucerin), Mars/Wrigley (Extra, Doublemint, 5, Skittles), Hong Kong Disneyland Resort and Starbucks China.

Ben is from Hong Kong and received a Master of Science degree in E-Commerce from The University of Hong Kong. He also earned MBA degrees from The Hong Kong University of Science and Technology. He completed his undergraduate at The Hong Kong Polytechnic University (Marketing) and got a professional qualification from The Chartered Institute of Marketing in UK.

Xiu Xu

Facilitator:

Dr Xin XU
Associate Dean (External Relations and Development)
Faculty of Business

Dr Xin Xu received his bachelor and master degrees in Economics. His doctoral study was focused on the strategic impacts of IT innovation on consumers. His current research interests are in the fields of management of IT service, organizational implementation of IT, HCI for E-commerce, Mobile Computing, and Social Media and Business Analytics.

David Ko

Facilitator:

Dr David KO
Professor of Practice (Marketing)

David received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist University. His research foci have been business strategies, technology strategies in Chinese Family Business, Online word of mouth advertising and Density Forecasting in Tourism Industry. He has published in the Asia Pacific Journal of Management, International Journal of advertising and Annals of Tourism Research. Apart from academic research, he has served as a consultant to various companies, such as Oriental Trading Company (USA) and Intertek Testing Companies (UK). David teaches subjects on Global Marketing, Product Management, B to B Marketing, Sales Management, Marketing Communication, Introduction to Marketing. Prior to his post-graduate studies, David worked in the testing industry as quality and marketing director.

Enquiries:

Ms Elaine CHENG
Tel: (852) 2766 7406
Email: elaine.hl.cheng@polyu.edu.hk