PolyU MBA Open Lecture: 3 Pillars to Building an Indispensable Retail Ecosystem
3 Pillars to Building an Indispensable Retail Ecosystem
As tech giants like Amazon and Alibaba continue their conquest over consumer markets, retailers are struggling to adapt to the ever-shifting expectations of consumers. Driven by ever increasing standards of convenience, a thirst for unique experiences and a longing for brand purpose, consumers are playing an important role in what has been dubbed as the digital transformation of the retail industry. In this open lecture, you will learn what it means to build an indispensable branded ecosystem that not only enhances the daily lives of customers, but also unlocks new streams of value for the business.
Date: 14 June 2018 (Thursday)
Time: 7:00 pm – 8:30 pm
Venue: M1603, 16/F, Li Ka Shing Tower, PolyU
Mr Paul Harper-Cox [Biography]
Lead Retail Consultant